A search engine results page, or SERP, is one of the most visited pages on the internet. By some estimates more than 70% of internet sessions visit a SERP at least once. As important as popular as these page are many people do not fully understand what they are and what the various listings represent.
A SERP is simply the page that Google, and any other search engine, serves up after a searcher submits a keyword. The results page is the reason people use search engines to begin with, its how searchers find the resources they visit.
If you are a marketer with a site on the internet or an avid internet surfer understanding Search Engine Result Pages and what they mean is important. A company owners comprehension of how to gain a presence on the SERPs of popular keywords can be useful to grow your business and gain customers. As a surfer knowing what the search results represent can make it easier to make better decisions about what resources to visit.
There are a number of varied search portals in use today and many have unique design features still most contain the same key components. Each one returns site listings in response to search queries.
The returned listings are usually sites however increasingly search sites are listing videos, podcasts, as well as alternative types of online resources. When looking at a SERP the returned listings can normally be categorized into two main groups; paid listings and organic listings.
Depending on the search engines the listings could look different, however their essential quality is how the are ranked. Sponsored listings are ranked for the most part by how much is being paid to the search portal, natural listings are in the order of usefulness as decided by the search sites free of any consideration for payment.
To put it simply the paid listings can be secured for websites willing to pay the search sites and being ranked within the organic sites requires being recognized naturally by the search engine listing algorithm.
The two kinds of ranking categories are useful for different functions. A thorough knowledge of both is the best way to make sure you can fully utilize the potential of search engines, whether as a marketing service or information resource.
The writer is an expert in internet commerce and internet technologies and has successfully helped numerous start ups make money online. Read additional pieces about profitable internet business ideas such search engine optimization, banner advertising, hosting and social media.
A SERP is simply the page that Google, and any other search engine, serves up after a searcher submits a keyword. The results page is the reason people use search engines to begin with, its how searchers find the resources they visit.
If you are a marketer with a site on the internet or an avid internet surfer understanding Search Engine Result Pages and what they mean is important. A company owners comprehension of how to gain a presence on the SERPs of popular keywords can be useful to grow your business and gain customers. As a surfer knowing what the search results represent can make it easier to make better decisions about what resources to visit.
There are a number of varied search portals in use today and many have unique design features still most contain the same key components. Each one returns site listings in response to search queries.
The returned listings are usually sites however increasingly search sites are listing videos, podcasts, as well as alternative types of online resources. When looking at a SERP the returned listings can normally be categorized into two main groups; paid listings and organic listings.
Depending on the search engines the listings could look different, however their essential quality is how the are ranked. Sponsored listings are ranked for the most part by how much is being paid to the search portal, natural listings are in the order of usefulness as decided by the search sites free of any consideration for payment.
To put it simply the paid listings can be secured for websites willing to pay the search sites and being ranked within the organic sites requires being recognized naturally by the search engine listing algorithm.
The two kinds of ranking categories are useful for different functions. A thorough knowledge of both is the best way to make sure you can fully utilize the potential of search engines, whether as a marketing service or information resource.
The writer is an expert in internet commerce and internet technologies and has successfully helped numerous start ups make money online. Read additional pieces about profitable internet business ideas such search engine optimization, banner advertising, hosting and social media.
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