Whenever I have a chiropractor approach me and speak about how pay per click advertising on Google and Yahoo is the best thing since sliced bread, I sit back and smile. When chiropractic practices or other small business newbies first break into internet marketing, usually these paid mediums are the first types of marketing exploited since they appear to be quick, simple, and promising in returns. Quite honestly, there excitement is only natural, as it feels like a big accomplishment to begin to market on the internet. Now, it is possible to run highly profitable Google Adwords campaigns, however, the hard reality is most spend thousands upon thousands in hard knocks with nothing to show.
In the realm of chiropractic marketing, Im sometimes called the expert, sometimes referred to as the YouTube chiropractor, or innovator of social networking and video marketing. I like all these terms, and I use my expertise to teach other chiropractors how to utilize free marketing to bring new patients through their doors and excess money into their pockets. But first, let me confess something—
My confession is that for the longest time I ran pay per click advertising. Not only did I utilize it, I was running killer campaigns that would get me 15 new patients per month on average. Did it happen overnight? Absolutely not! I spend $10,000 on this type of medium before I found a formula that worked. If you don’t have money to lose for testing and tweaking your ads then you should probably stay away from pay per click advertising.
So, what can you do if you’re trying to get the most bang for your buck in this economic crisis that we are facing? Well, I strongly feel that harnessing free mediums of chiropractic marketing and advertising first is where you should begin. One of the main reasons is because there is no financial risk, period! Another reason is because websites like YouTube, Facebook, and MySpace are in the top 8 most popular and visited websites in the world.
When you take your chiropractic message and personal story out to thousands of highly targeted people on these social media sites, youre meeting people from your local community as a person, and then sharing your chiropractic abilities. Your chiropractic message, with the click of a button, will travel to countless numbers of people in your community that can use your services.
Get ready because video marketing is going to take over popular search engines like Yahoo and Google in 2009, so you better prepare for it. Today, more than half of the online content is video, and its always going to have a stronghold on the internet due to the interest that it excites. Imagine people being able to see a video of you giving a tour through your office! No chiropractic method has proved to be as powerful as video to get new patients into your office.
If you want to take the same route using pay per click (PPC) then no one can stop you, but keep a close eye on how much youre spending each day and create a limit. This was the huge mistake that I made when I blew all my money 5 years ago. If you specify ahead of time that you only want to spend $20 a day, then Google will respond to that. I was spending nearly $130 a day by not setting any limits.
PPC is by no means worthless, but there is an appropriate time and a place to use it. Whether you can get 40 new patients a month out like some chiropractors claim is up in the air. Make sure you are willing to pay $1-5 dollars per click, too. Depending on your area, this may very well be more or sometimes less costly. It is also best to put a specific condition in the headline like “back pain.” Many times I see chiropractors use their personal or practice name which is a bad idea. Put your ego aside and focus on the patient and what condition they are seeking relief from. This will assure you a higher return on your investment and better response.
In the realm of chiropractic marketing, Im sometimes called the expert, sometimes referred to as the YouTube chiropractor, or innovator of social networking and video marketing. I like all these terms, and I use my expertise to teach other chiropractors how to utilize free marketing to bring new patients through their doors and excess money into their pockets. But first, let me confess something—
My confession is that for the longest time I ran pay per click advertising. Not only did I utilize it, I was running killer campaigns that would get me 15 new patients per month on average. Did it happen overnight? Absolutely not! I spend $10,000 on this type of medium before I found a formula that worked. If you don’t have money to lose for testing and tweaking your ads then you should probably stay away from pay per click advertising.
So, what can you do if you’re trying to get the most bang for your buck in this economic crisis that we are facing? Well, I strongly feel that harnessing free mediums of chiropractic marketing and advertising first is where you should begin. One of the main reasons is because there is no financial risk, period! Another reason is because websites like YouTube, Facebook, and MySpace are in the top 8 most popular and visited websites in the world.
When you take your chiropractic message and personal story out to thousands of highly targeted people on these social media sites, youre meeting people from your local community as a person, and then sharing your chiropractic abilities. Your chiropractic message, with the click of a button, will travel to countless numbers of people in your community that can use your services.
Get ready because video marketing is going to take over popular search engines like Yahoo and Google in 2009, so you better prepare for it. Today, more than half of the online content is video, and its always going to have a stronghold on the internet due to the interest that it excites. Imagine people being able to see a video of you giving a tour through your office! No chiropractic method has proved to be as powerful as video to get new patients into your office.
If you want to take the same route using pay per click (PPC) then no one can stop you, but keep a close eye on how much youre spending each day and create a limit. This was the huge mistake that I made when I blew all my money 5 years ago. If you specify ahead of time that you only want to spend $20 a day, then Google will respond to that. I was spending nearly $130 a day by not setting any limits.
PPC is by no means worthless, but there is an appropriate time and a place to use it. Whether you can get 40 new patients a month out like some chiropractors claim is up in the air. Make sure you are willing to pay $1-5 dollars per click, too. Depending on your area, this may very well be more or sometimes less costly. It is also best to put a specific condition in the headline like “back pain.” Many times I see chiropractors use their personal or practice name which is a bad idea. Put your ego aside and focus on the patient and what condition they are seeking relief from. This will assure you a higher return on your investment and better response.
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